How Query Drift Tells You Exactly What to Fix

The real problem isn’t “your site is unfocused.” It’s “this page is.” Most drift problems don’t start as a grand, site-wide identity crisis, although that’s often the outcome. They start as a single page that used to be one clean answer… and then slowly became a junk drawer: Query Drift is built for that reality: […]

Query Drift in Patents: How Retrieval Systems Lose the Plot

In information retrieval research—and in multiple patents sitting inside Google’s brain stack—there’s a recurring theme: queries drift. A user asks for one thing; the system gradually interprets it as something adjacent, correlated, or commercially interesting. It’s the classic IR problem: the query vector shifts. In the patents, this shows up in three places. Query reformulation […]